Self-tanning Products Industry Overview
The global self-tanning products market size was valued at USD 877.0 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 4.5% from 2022 to 2030. Self-tanning products have become increasingly prevalent as consumers have become aware of the health and long-term aesthetic effects of excessive sun exposure. Widespread UVA and UVB exposure is constantly increasing skin cancer cases, which has been playing a vital role in driving the adoption of such products. The COVID-19 pandemic has had a devastating impact on the market as a majority of the customer base is in Europe and North America, which have been severely affected by the pandemic.
However, as markets have slowly started opening, the popularity of the online distribution channel is expected to create a steady demand for self-tanning and cosmetic offerings in the foreseeable future. Rising concerns about skin diseases and other health risks associated with sun exposure will boost the demand for such offerings in the upcoming years. Lotions & gels are among the most used products as these are frequently applied. Apart from benefits such as instant hydration, reduced breakouts, and refreshed skin, lotions & gels are also easy-to-use quick solutions for combating dry skin. These products, most commonly known as sunless tanners, provide the skin a tanned look without exposing it to harmful Ultraviolet (UV) rays.
Gather more insights about the market drivers, restrains and growth of the Global Self-tanning Products market
As consumers shift toward safer cosmetic and beauty offerings, manufacturers are launching innovative and advanced self-tanning products to provide a more realistic tanning experience while also being safe and better for the skin. Major compositions include ingredients that hydrate and nourish the skin so that it looks healthier and rejuvenated. These ingredients include vitamins, essential oils, fruit extracts, and antioxidants, and their popularity has been increasing in recent years, especially among health-conscious consumers. Furthermore, major health organizations are supporting the use of self-tan products over other variants.
- For instance, The Centers for Disease Control and Prevention (CDC) promoted the use of self-tan products by considering it as a safer alternative to UV-induced tanning. Moreover, the preference for such products has been observed to be higher among U.S. consumers owing to the growing prevalence of skin diseases, such as skin cancers. According to the American Academy of Dermatology, skin cancer is the most common cancer in the U.S. and about one in five Americans will develop the disease in their lifetime.
Browse through Grand View Research's Beauty & Personal Care Industry Research Reports.
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Self-tanning Products Market Segmentation
Grand View Research has segmented the global self-tanning products market on the basis of product, application, distribution channel, and region:
Self-tanning Products Product Outlook (Revenue, USD Million, 2017 - 2030)
Self-tanning Products Application Outlook (Revenue, USD Million, 2017 - 2030)
Self-tanning Products Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
Self-tanning Products Regional Outlook (Revenue, USD Million, 2017 - 2030)
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa (MEA)
Market Share Insights
- August 2021: Cosmopolitan launched CosmoSun - a line of cruelty-free, vegan, and nut-free tan products and other sun-care items, in collaboration with Devoted Creations.
- January 2021: BONDI Sands launched an eco-friendly pure fake tan with 100% recyclable packaging.
Key Companies profiled:
Some of the key players operating in the global self-tanning products market include:
- The Estée Lauder Companies Inc.
- L'Oréal
- Shiseido Co., Ltd.
- St. Tropez
- Unilever
- Kao Corporation
- Beiersdorf AG
- Johnson & Johnson Services, Inc.
- Avon Products, Inc.
- Clarins
Order a free sample PDF of the Self-tanning Products Market Intelligence Study, published by Grand View Research.
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Grand View Research, U.S.-based market research and consulting company, provides syndicated as well as customized research reports and consulting services. Registered in California and headquartered in San Francisco, the company comprises over 425 analysts and consultants, adding more than 1200 market research reports to its vast database each year. These reports offer in-depth analysis on 46 industries across 25 major countries worldwide. With the help of an interactive market intelligence platform, Grand View Research Helps Fortune 500 companies and renowned academic institutes understand the global and regional business environment and gauge the opportunities that lie ahead.
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